The quest for perfect hair has given us the antithesis of perfect. The barrage of chemical treatments and styling tools that give immediate gratification eventually damage and traumatize hair, leaving it limp and lifeless. Return hair to its virginal state with the new Eufora Intl. Beautifying Elixirs™ that feature nine prestige products that will have hair looking, feeling and behaving like healthy hair in no time – feeling is believing.

All products in the Beautifying Elixirs™ line contain Eufora’s proprietary technologies Damage Cure Complex™ and Vibrant Color Complex™. Contrary to popular belief, sulfates aren’t the only culprit when it comes to color fading; oxidation and UV rays can strip color from hair, leaving it damaged, brittle and weak. In order to fight against these and extend color endurance, intense damage to the hair cuticle must first be repaired so color has something to adhere to.

The Damage Cure Complex™ repairs structural damage to the hair from the inside out by penetrating deeply into the inner and outer hair cuticle and hair shaft to restore lipids, important nutrients and amino acids crucial for strong, moisturized hair, while also providing protection against further damage. Once structural damage is repaired, color can better bond to the hair. Eufora’s Vibrant Color Complex™ protects chemically processed or natural hair color from fading with the most powerful and scientifically proven antioxidant and UV protection in hair care.

Another unique feature of Beautifying Elixirs™ is that all products are a 100% Active Formula, meaning every single ingredient has a purpose. Beautifying Elixirs™ contain no fillers and are cruelty-free.